The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Prepare electronic marketing strategy or plan
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In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values Completed |
Evidence:
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Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements Completed |
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Develop a value proposition for e-marketing strategy or plan Completed |
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Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan Completed |
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Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives Completed |
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Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies Completed |
Evidence:
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Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements Completed |
Evidence:
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Prepare and evaluate website marketing strategy
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Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required Completed |
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Establish strategies for evaluation of website as a marketing tool Completed |
Evidence:
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Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required Completed |
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Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation Completed |
Evidence:
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Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan Completed |
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Integrate website marketing strategy into overall e-marketing strategy Completed |
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Evaluate effectiveness of website marketing strategy Completed |
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